Typography Layout & Design

For this project you will use the text from a fortune cookie to develop a layout for a poster design. You will learn to place emphasis on the text and different strategies for laying out text on a page. The design of your poster will direct the viewers eye through the message 

Due Date: November 6, 2015

Points: 50 points

Project Specifications:

Size: You will choose the size you wish to print.

8x10 ($1.49)
8x12 ($1.49)
11x14 ($2.99)
12x18 ($2.99)


Resolution: 300dpi

Color Format: RGB
Programs: Adobe Illustrator
Files to Submit: .JPG

The Objectives:

Project Requirements:
  • You will create a well designed poster that places the main emphasis or focus on the message and typography of your fortune.
  • You will follow a tutorial to learn a new technique with Adobe Illustrator. 
  • Your text and image or graphic elements will be a unified whole. 

Technical Skills (Current Objective):
  • Utilize the Align Functions of the Type Tool
  • Utilize the Ruler (Cmd-R) and Guides to help with alignment and grid design
  • Explore and utilize Graphic Styles 
  • Find and follow a tutorial and apply it to your poster design.


Design Concepts and Techniques (Elements and Principles of Design):
  • Utilize the grid method to layout your project
  • Use techniques to create emphasis on your typography 
  •          -> Use scale, contrast, color, placement, proximity/isolation,
  • Create a unified poster where the images or graphic elements are tied to the type.
If you lost your fortune click here to open another fortune.

Research:

Read the following websites to learn more about typography and design.

New Tools or Functions in Illustrator:


  • Gradient Mesh Tool
  • Shape Builder Tool
  • Effects Panel
  • Blend Tool
  • Symbol Sprayer
  • 3D Effects-Extrude and Bevel
  • Type and Perspective Grid

Sketchbook:

Write: Write your fortune down and circle it. Create a mind map that explores each word that is included in your fortune. Write down words that you associate with each word. Write down synonyms and any word you can think of that relates to that word.   

Develop your own interpretation of your fortune. Re-write your fortune in your own words without using any of the words used in your fortune. This process will lead to a deeper understanding of your fortune..

Sketch: Begin to transform your notes into images. What images would you choose to help illustrate or support your text. How are the words connected with the image?  

Make two pages of thumbnail sketches of possible design layouts. Sketch different orientations for your poster (portrait or landscape). Sketch out some gridlines to help organize your design. Consider using the rule of thirds within your grid layout.

Write your fortune out at the scale you might use in your design. Try sketching different ways of writing your words in your design space.

Rough: Before you begin work on the computer create a larger drawing of your poster design. Work out scale of objects and type, placement on the page, use alignment principles, and graphic element placements. 

Resources:

Color:
Text & Tutorials:
Vector Downloads and Tutorials:

Gradient Mesh Tool Tips
Gradient Mesh Cherries

Deliverables:

Turn into the Google Classrorom

File Title: Lastname.fortune.jpg

Grading Rubrics:

Grade- Description

A- You gave it your all and it shows! You have earned an A. You did all the requirements for the assignment. You put in a second, third, or fourth effort and it is your best work. Nothing needs to be changed. Clearly evident you took full advantage of all learning materials offered.  You completed your project on time. 

B- Great, but...: You did the work and used instructions from lectures, websites and/or video tutorials. The project is not perfect yet but can be corrected. You are satisfied design flaws in your final project. You did not achieve all of the requirements for this project.

C-Average work: You did the assignment but did not use instruction provided by the website or tutorials. No second effort, the first attempt is final product. Your project was not completed on time. You overlooked more than one of the project requirements.

D- Bare Minimum: You just barely completed this assignment. Very little effort displayed, spent time off task, did not follow directions or tutorials provided.

F- No attendance or no project submitted at the time of grading.

X- You need to submit or resubmit a project. If you do not understand why it needs to be resubmitted ask Mr. Hanson.


You can always resubmit an assignment to improve your grade. Before resubmitting an assignment make refinements to your previously submitted project. Contact the teacher to find out what should be improved.